Starcom MediaVest Group (SMG) took the top prizes at tonights Festival of Media Asia Pacific Awards 2015 (FOMA), walking away with both Agency Network of the Year and Agency of the Year trophies.
The ceremony took place at the Capella Singapore, with lively entertainment provided by local Carnival-inspired percussion ensemble Wicked Aura.
Publicis-owned SMG was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for Measuring the real value of social media for Optus in Australia and Creative Use of Media Silver for Doublemint: “The pack that connects in China.
OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its Penny the Pirate children’s eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.
Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping 2015 IKEA Catalogue Launch Campaign.
Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Governments Your Future Is Not Pretty campaign.
The prestigious FOMA Rising Star Award, meanwhile, was won by Mindshare Australia’s Jason Maggs.
Click here for the full list of winners, as well as all shortlisted campaigns
