Starcom Mediavest launches content scaling solution in South East Asia | M&M Global

Starcom Mediavest launches content scaling solution in South East Asia

Starcom Mediavest Group (SMG) has launched its CONTENT@SCALE marketing solution in South East Asia, following a successful roll-out across other global markets.


The suite of products – already available in North America, LatAm, Russia, India and Australia – claims to empower marketers to scale content at the ‘speed of conversation’ through technology, premium publisher partnerships and in-house specialists.

One product of CONTENT@SCALE, Owned, claims to amplify existing assets and content from websites and social media through ad units across paid display advertising, increasing engagement by up to four times compared to standard rich media placement.

The other products, CONTENT@SCALE Licensed, allows brands to find, publish and scale third party partner content from over 300,000 pieces within their display media, whilst being monitored by in-house specialists.

SMG has started discussions in South East Asia with local content companies and publishers to source more locally relevant content.

“The technology-fuelled solution addresses real challenges faced by marketers today in needing their communication to be agile, without the pains of overcoming technology and process hurdles,” said SMG SEA head of digital leadership Ian Loon.

“We are architecting experiences, marrying the art and data-driven science around our business for the work we do with brands.”


Anna Dobbie


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