Teads partners with Mashable for native video advertising | M&M Global

Teads partners with Mashable for native video advertising

In a move to increase video viewability for advertisers, online publisher Mashable has partnered with Teads for native video advertising, using its inRead format.


InRead will allow Mashable’s 45 million monthly unique visitors to choose whether to skip videos, as well as guaranteeing high viewability rates.

Teads, which was founded in 2011, includes Forbes, The Guardian and The Telegraph amongst the publishers its platform works with.

“We know that users don’t want to be interrupted by intrusive video advertising when they’re reading their favourite content online and with Teads’ inRead, Mashable will be able to maximize video inventory while also respecting its readers,” said Teads US and Canada president Jim Daily.

“We’re extremely excited to be working with such a prestigious publisher as Mashable and look forward to helping them bolster their video efforts.”

According to a Mashable spokesperson, the number of advertisers looking to run video natively on the site continues to increase: “We were drawn to Teads’ inRead format because it doesn’t compromise the user experience and we think it will be well received by our advertising partners.”

Anna Dobbie


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