In the four decades from 1970, media planning and buying separated from full service advertising agencies. Individual personalities drove this and Mike Yershon has encouraged the founders of the unbundling to finally tell their stories for book entitled ‘The Media Men’.

M&M Global is delighted to have the opportunity to be the first to publish these stories, celebrating the individuals who shaped international media as we know it today. In the coming weeks, we will be publishing stories from individuals including Allan Rich, John Billett, Mike Yershon, Peter Swain, John Perriss, Dominic Proctor, Jack Klues, Stephen Allan and Charles Courtier.