Time Inc. has created a global partnership that will see Outbrain as the exclusive provider of the recommended stories that appear on the publishing company’s sites.
The partnership is expected to generate more than $100m for Time Inc. over the course of the multi-year agreement.
Under the agreement, content delivery platform Outbrain will provide Time Inc. with a full stack of content discovery solutions across its sites. Time Inc. will also leverage Outbrain’s publisher network to drive audiences to its digital properties.
Time Inc. chairman and chief executive, Joe Ripp said: “Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership. It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”
Yaron Galai (pictured), co-founder and chief executive of Outbrain said: “Outbrain began as a straightforward recommendation product, but we have innovated, adapted and evolved into a platform that serves multiple publisher constituencies—the business, editorial and product teams—affording our partners the flexibility to embrace digital opportunities and continue to deliver what audiences crave.”
Based in New York, Outbrain has offices in more than 11 global territories and partners with publishers and marketers in over 55 countries.