M&M Global TV
Cella Irvine on putting the consumer first
29 June 2012
How do you engage with consumers in a multi-platform, multi-device world? And why is there a need for great creative when talking about great technology. Cella Irvine, chief executive of Vibrant Media
, gives her insight into why consumer always comes first and her take on the friction that seems to exist between technology and creativity.