M&M Global TV
Cella Irvine on putting the consumer first
29 June 2012
How do you engage with consumers in a multi-platform, multi-device world? And why is there a need for great creative when talking about great technology. Cella Irvine, chief executive of
Vibrant Media, gives her insight into why consumer always comes first and her take on the friction that seems to exist between technology and creativity.