Unilever’s head of global media innovation Babs Rangaiah has left his role, ending a 14-year stint at the FMCG giant.
US-based Rangaiah joined Unilever in 2002 after three years as VP media at pioneering interactive marketing business Agency.com. Prior to his current role, he headed up global communications planning and media innovation across Unilever’s global brands.
In the 1990s, he held a number of roles at ad agency D’Arcy Masius Benton & Bowles, now part of Leo Burnett Group.
It is not known if Rangaiah has a job to go to, and nor has it been revealed if anyone will take on the role in an interim capacity.
A Unilever spokeswoman said: “Babs Rangaiah, VP global media innovation, has left Unilever after 14 years with the business. He worked across both the UK and US offices and he will now pursue his career and studies outside Unilever. We wish Babs the best in his new endeavours.”
Rangaiah leaves shortly after Unilever completed a major review of its $8bn global media arrangements.
WPP’s Mindshare was retained in most US, Europe and global markets for media planning and buying, as well as winning some of central and eastern Europe from PHD. PHD, however, won Australia from Mindshare and global search, whilst retaining China.
Interpublic Group’s Initiative kept its assignments in Europe and in Russia. Latin America, also controlled by Initiative, was not included in the process.
In June last year, Unilever’s senior vice president of global marketing Marc Mathieu left the firm to join Samsung as CMO of its US business.