Vice Media plans international roll-out of Viceland TV channel | M&M Global

Vice Media plans international roll-out of Viceland TV channel

Vice Media plans to roll out its new cable TV channel Viceland across 12 international markets, starting with the UK and Ireland later this year.


Viceland – a 24-hour channel featuring Vice Media content – began screening in the US last month in partnership with A+E Networks, taking the place of the broadcaster’s H2 History Channel.

Academy Award-winning director Spike Jonze is responsible for curating the channel’s content, in his role as co-president of Viceland.

The channel marks Vice’s entry into the world of linear TV, having built large audiences with its youth-focused online video content, and attracted investment from media giants such as Disney and 21st Century Fox.

Vice reportedly plans to launch 12 TV channels across Europe over an 18-month period, starting with the UK and Ireland in September in partnership with pay-TV company Sky, itself 39%-owned by Rupert Murdoch’s Fox.

Vice co-founder and chief executive Shane Smith said: “This is the biggest move yet in our long love affair with our British and Irish audience. Viceland is going to give them a whole new way to experience Vice content — on their own televisions, around the clock.

“For us at Vice, this is the just the latest top-level partnership to establish the Vice presence on all screens, at all times, in all places. And as our reach grows, we’re pushing our own limits and committing to telling the world’s most compelling stories in new and ever better ways. We couldn’t be more thrilled.”

Sky’s chief marketing, sales and digital officer Stephen van Rooyen added: “Vice has become synonymous with fresh and original content which has huge appeal for younger audiences.”

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