WMG and M&M Global hosted a roundtable unearthing the secrets behind generating and distributing engaging and resonating content in global marketing campaigns.

A collection of media owners and brands headed to The Economist‘s headquarters for a discussion on content.

A panel that included Jerry Daykin, global digital director, Dentsu Aegis Media, Jackie Hunter, editor, WSJ Custom Studios, Wall Street Journal and Amice Lock, The Boss, Amice Lock Consulting were moderated by M&M Global‘s content director Jeremy King.

The discussion covered everything from how data is being utilised by the industry to create personal content messages and how to make millennials engage and interactive with content to choosing the right platforms and the role of video.

Delegates included media influencers from HSBC; IBM; Forbes; Wall Street Journal; The New York Times; Bloomberg; Maxus; UM and Newsweek.