M&M Global partnered with Twitter for a panel discussion about one of the hottest topics in media today – live content. Are new formats helping agencies to be more innovative with clients?

M&M Global’s chief operating officer Jeremy King was joined by Twitter’s UK director of planning David Wilding, Carat global digital director Jerry Daykin, PHD UK head of consumer experience strategy Rebecca Burchnall, and Maxus head of digital planning Alex Smith.