Visa joins Coke and McDonald’s in expressing FIFA World Cup concerns | M&M Global

Visa joins Coke and McDonald’s in expressing FIFA World Cup concerns

Visa has become the latest brand to pile the pressure on to FIFA, criticising world football’s organising body for a lack of “transparency” in its handling of a corruption investigation.

Visa World Cup

FIFA is under fire over the management of a report into corruption around its tournament bidding process, which exonerates World Cup 2018 and 2022 hosts Russia and Qatar of any wrongdoing.

However, the head of FIFA’s ethics committee, Michael Garcia, who conducted the investigation, attacked the final report, drafted by FIFA ethics judge Hans-Joachim Eckert, arguing that his findings had been “misrepresented”.

Coca-Cola became the first World Cup sponsor to question the manner in FIFA is managing the process, stating that it hopes the matter will be “resolved quickly in a transparent and efficient manner”.

McDonald’s said earlier this week that it is “closely monitoring the ongoing FIFA ethics investigation and is concerned about the conflicting reports”.

Visa, a FIFA partner since 2007, has now joined Coke and McDonald’s in questioning FIFA’s handling of the situation, saying it is “troubled” by recent events.

“In our discussions we have clearly stated that greater transparency and more open, forthright communications is not only paramount, but the only way in which public trust in FIFA, and all that it represents, will be restored,” said Visa in a post on its official Tumblr.

“It is our expectation that FIFA will act accordingly and take swift action to resolve these issues in a manner that is meaningful and visible to all.”

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