Wall Street Journal today (14 September) launched new broadsheet print editions for Europe and Asia, as well as an updated global digital offering, as it pushes for greater international growth.
The print reformat will mean that the Journal’s global style will be consistent with the current US edition, with regionally-relevant content next to global sections. Mobile users’ experience will also be improved by a revamped global digital offering, available as iPad and Android editions.
New content will include a Markets Digest page featuring major global indexes and rates all in one place, a daily crossword puzzle and expanded commentary and analysis from established global columnists including Greg Ip on the global economy, Andrew Browne on China, Simon Nixon on Europe, Yaroslav Trofimov on the Middle East and Jerry Seib on Washington.
The paper will also include a third section each Friday featuring lifestyle content as well as real estate coverage.
Dow Jones chief executive William Lewis argued the launch signalled a commitment to delivering the best possible products to customers.
“We are passionate about innovation across all aspects of our business. We are determined to grow our audience and expand our engagement with our consumers with compelling content.”
The Europe and Asia edition launches will be supported by celebratory events in Singapore and Paris, as well as a series of month long activities through 2016 in select cities, commencing with a London event next month.
“Global expansion of The Wall Street Journal is central to the success of our enterprise,” added Gerard Baker, editor-in-chief of The Wall Street Journal. “Our new global editions will cater to the needs of a rapidly growing audience of readers who are demanding trusted content and insight about business matters, coupled with an indispensable source of news on US politics and the economy.”