M&M Global is partnering with DataXu to host an exclusive breakfast briefing for brands and independent media agencies, examining what defines a successful programmatic marketing strategy.The invitation-only briefing is entitled, ‘Making it personal: What is the real driver behind programmatic growth?’
It will feature a panel debate chaired by M&M Global’s managing director Jeremy King, with panellists including TUI head of media Sammy Austin, DataXu UK and Nordics managing director Chris Le May, and the7stars co-founder Jenny Biggam.
Panellists will discuss what defines successful programmatic marketing, and how you can use advertising technology to power ahead of the competition in 2016.
The event will take place on Thursday 3 December at the famous Kettner’s venue in Soho, London, at 8:30am.
See all the details below.