World Media Awards 2017: Shortlist revealed | M&M Global

World Media Awards 2017: Shortlist revealed

The shortlist for the World Media Awards 2017 (WMAs) has been revealed, with campaigns for international advertisers such as BMW, HSBC, McDonald’s, Samsung and Airbnb among the nominees.


The WMAs were established by the World Media Group to celebrate the best in cross-platform, cross-border, content-driven advertising, with M&M Global joining this year as official media partner.

The awards are divided into client categories, including Financial Services, Travel & Tourism, Foreign Direct Investment and Economic Development, Technology and Telecoms, Lifestyle & Luxury, Automotive, Corporate Influencer and (New) Media & Entertainment.

A Grand Prix is then selected by the jury from amongst the category winners.

This year’s WMAs has seen a 20% uplift in entries from last year’s inaugural competition, with submissions from markets including the US, Germany, Pakistan and the Faroe Islands. See the full shortlist below.

Entries will be evaluated by a jury of 30 brands, agencies and media owners, chaired by Ian Armstrong, global head of advertising at Jaguar Land Rover, Sanjay Nazerali, global chief strategy officer at Dentsu Aegis, and Raquel Bubar, director of T Brand Studio at the New York Times.

View the full list of judges – including M&M Global editor Alex Brownsell – here.

The winners of the Awards will be announced at an event at London’s Ham Yard Hotel on Thursday 6 April 2017.

Winners will also see their work celebrated in an advertising campaign valued at €500k ($550k) which will run across the World Media Group titles such as The Washington Post, The Wall Street Journal, Time and Quartz.

Nazerali commented: “Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year’s entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas. Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel – that’s where it gets clever.”



Brand Entered by Entry name
BMW BMW Group BMW – Beyond 100
Lexus Europe Zenithoptimedia Lexus Life RX
Michelin MEC Global Michelin’s Car Connections – Content & Engagement Platform
Tata Motors Maxus Global From Zica to Tiago


Corporate Influencer

Capgemini Havas Media International Capgemini Innovators’ Race
Dassault Systèmes MediaCom Dassault Systèmes – Ideal Worlds
GE MEC Global Driving the Digital Industrial Transformation: GE’s 125 Year Old Story
EY MediaCom EY – Building a Better Working World
Go Send 360Media Global Influencers
Shell MediaCom Shell – Best Day of My Life


Financial Services

EY MediaCom EY – Building a Better Working World
HSBC Mindshare World Start Today
UBS Starcom Mediavest Group UBS Brand Re-Launch
Visa MEC Global Improvathlon – Best Real Time Marketing


Lifestyle & Luxury

The Idle Man The Idle Man #StyleMadeEasy
The North Face (VF Corp) Vizeum The North Face ThermoBall – Defy Weather Whatever
THE OUTNET.COM Havas Media International THE OUTNET.COM is the Most Fashionable Fashion Outlet


Media & Entertainment

McDonalds OMD McDonald’s Player Escorts at Euro 2016
Michelin MEC Global Michelin’s Car Connections – Content and Engagement Platform
Universal Pictures MediaCom Universal Pictures’ Sing
Visa MEC Global Improvathlon – Best Real Time Marketing
Walt Disney Studios OMD The Magic of Disney Juniors


Technology and Telecoms

bet365 Drummond Central Pioneering In-Play Betting & Communicating it to the Masses
Dassault Systèmes MediaCom Dassault Systèmes – Ideal Worlds
Deutsche Telekom MediaCom Deutsche Telecom – Sea Hero Quest
Samsung Starcom Mediavest Group Winning Social Gold at Rio
Sony MediaCom Sony – #ChampionsSofa


Travel & Tourism

Airbnb Starcom Mediavest Group Live There Split-Narrative Cinema
Destination Canada Destination Canada Explore Canada
London & Partners London & Partners Fans of London
Marriott International MEC Global Marriott Testbed – Becoming the ‘Real Deal’
Visit Faroe Islands & Atlantic Airways Sansir Sheep View


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