The World Media Group (WMG) has revealed the shortlist for the inaugural World Media Awards, with entered campaigns by advertisers including Deutsche Bank, Land Rover, Microsoft and Airbnb.
The WMG, a strategic alliance of leading international publishers, last year announced the launch of the World Media Awards, with the aim of recognising the best in content-driven communications campaigns that have truly international reach.
The awards have attracted entries from the globe, including markets such as Australia, Canada, China, Germany and the UAE.
The winners – including a Grand Prix chosen by the judges – will be announced at an exclusive, invitation-only reception on Wednesday 16 March at The Ham Yard Hotel in Soho, London
“Our jury of twenty-two independent, international industry experts was blown away by the quality and innovation that they saw in this year’s entries,” said Alex Altman, managing director at MEC Global Solutions and co-head judge of the World Media Awards.
“Cross-border content campaigns have a high level of complexity, but the shortlisted entries demonstrate how great planning and creativity can create results that transcend geographical boundaries.”
The full shortlist can be seen below:
Automotive (Brand, agency)
– Bentley, PHD International
– Land Rover, MEC MENA
– Lexus, ZenithOptimedia International
– Renault, Omnicom Media Group
Corporate Brand Promotion
– AXA, National Geographic Creative
– EY, EI Agency
– Sensodyne, PHD International
– Shell, Mediacom Worldwide
Financial Services
– Deutsche Bank, EI Agency
– HSBC, Mindshare Worldwide
– UBS, Starcom Mediavest Group
– Visa, OMD China
Foreign Direct Investment & Economic Development Promotion
– ConnectIreland, ConnectIreland
– IDA Ireland, ZenithOptimedia International
Luxury Brands
– Diesel, Mindshare Worldwide
– Mr Porter, Havas Media International
– Pernod Ricard, Vizeum Global
Technology & Telecoms
– Deutsche Telekom AG, MediaCom
– Microsoft Corporation, National Geographic Creative
– Netflix, MEC Global Solutions
– Vodafone GmbH, MEC GmbH (2 campaigns shortlisted)
Travel & Tourism
– Airbnb, Starcom Mediavest Group
– Hilton, Omnicom Media Group
– London & Partners, Brooklyn Brothers
– Marriott Courtyard Hotels, MEC Global Solutions
