WPP agency Wunderman has acquired a majority stake in Peru-based digital marketing agency Phantasia, as part of plans to develop its strategic network in Latin America.

Founded in 1998, Phantasia employs 200 people at its Lima office, and has been a Wunderman affiliate since 2012. Its clients include Telefonica, Backus, Banco de Credito, Samsung and Coca-Cola.

WPP claims to generate $1.6bn in annual revenues in Latin America, though only $40m currently from Peru, where the company employs 700 people.

It follows yesterday’s announcement that WPP is to invest $250m in global sports marketing firm Bruin Sports Capital, in an effort to bolster its sports and entertainment content offering.

WPP chief executive Sir Martin Sorrell said the investment in Bruin is an “important part of its strategy”, as there is a “growing interest” from clients to invest in content and sport.

It has also been reported that WPP is exploring a potential £2bn ($3bn) acquisition of supermarket giant Tesco’s data analytics arm, Dunnhumby.