Global media measurement and analytics company comScore has announced that Xinyu Huang has rejoined the team as senior vice president, managing director of Greater China.
It was announced today (19 October) that Huang, who has more than 15 years of experience building data and analytics platforms at Resonate and Millennial Media, as well as over 12 years at comScore in the tech division, will provide strategic leadership to reinforce the company’s place in the China, Hong Kong and Taiwan markets.
“I could not be more excited to welcome Xinyu back to the comScore team,” said comScore chief executive Serge Matta. “Xinyu has deep-seated technological and industry expertise, and will play a key role in uncovering new opportunities on behalf of comScore in Greater China.
“Xinyu has a proven track record of creating strong business foundations in new and emerging markets, and I’m confident he will be instrumental in growing comScore’s business and relationships in Asia Pacific.”
Huang will work closely with local sales, service and research teams to leverage the data and insights, as well as helping develop new products and partnerships for local markets.
“We are delighted to re-enlist Xinyu into the Asia Pacific team as part of our strategic initiative to strengthen our position in the region,” said senior vice president of Asia Pacific Joe Nguyen. “Xinyu is a great asset that will help our team build Greater China to be a strong base for comScore in Asia Pacific.”