Interviews

Heineken blends street art with VR for ‘augmented design’ experience

Lucky 13: Michael Greene, AudienceScience

The VR World Cup? Why Russia 2018 will be ruled by the ‘humble’ GIF

Lucky 13: Lindsay McEwan, Tealium

Inside Condé Nast’s plan to create live Vogue, Tatler and GQ experiences

Why Spotify is pinning its hopes on ‘data-matching’ with advertisers

Lucky 13: Harjit Badesha, KBH Digital

‘On the side of facts, science and the planet’: Being National Geographic in the era of Trump

Microsoft CMO Grad Conn: Consumers can still ‘smell’ chatbot interactions

Demystifying header bidding with Index Exchange’s Andrew Casale