Lucky 13: Lee Sears, Viacom Velocity International | M&M Global

Lucky 13: Lee Sears, Viacom Velocity International

Lee Sears, vice president and head of commercial innovation at Viacom Velocity International, finds there is nothing quite like a rooftop bar to enhance a meeting.

Lee Sears

1 – Summarise yourself in three words.

“Learning, energetic, passionate.”

2 – What made you want to pursue a career in media and marketing?  

“I genuinely love talking about films, television and content in general and finding out what people think. So, working in media seemed like a good idea.”

3 – Describe your ideal client.

“Clients that are open to new ideas and want to collaborate.”

4 – Name your favourite ever campaign.

“The 2010 Carlsberg ‘Sunday League’ ad, which featured icons of the England team – it was much better than the actual World Cup games themselves.”

5 – Which award win are you most proud of, and why?

“Winning M&M Global’s 2016 International Media Brand of the Year award in the first year since we launched the Velocity international business was a huge achievement. It was a testament to the team as it recognised their hard work, effort and amazing results.”

6 – Who is the best industry speaker you have seen?

“Frank Abagnale (the film ‘Catch Me If You Can’ is based on him). He was emotive, insightful self-depreciating and genuinely an amazing speaker.”

7 – Which is your favourite social media platform, and why?

“Split between Snapchat and Instagram – although they are similar in many ways.”

8 – Where is your ideal meeting venue?

“Our offices in West Hollywood, California, are a pretty good place to meet. If not in the office, then rooftop bars always seem to enhance a meeting!”

9 – What is your favourite restaurant?

“34 Mayfair – a really good location and great service.”

10 – What is hot in international media and marketing, and what is not?

“Hot is transparency, re-evaluation of spending habits, media platforms and owners – what’s not is the opposite of the afore-mentioned.”

11 – Which industry buzzword would you ban?


12 – Where do you see yourself in 10 years’ time?

“Older, knees hurting more, hopefully still with lots of energy.”

13 – Finally, who would play you in a movie of your life?

“This is an excellent question and one I ask other people.  Either Tom Hardy or Robert Downey Jr. Both have a winning combo of wit and gritty realism.”

Robert Downey Jr as Iron Man
Robert Downey Jr as Iron Man
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