Insights | M&M Global

A lack of preparation from brands is combining with a sense of exceptionalism from agencies to make the process of pitching for media accounts…

Immerse yourself in all the key trends dominating global media and marketing with our 72-page special edition, ‘International Media…

M&M Global is delighted to reveal the 30 individuals selected for its ‘Meet the Millennials 2016’ talent showcase initiative. Our second…

As we approach the end of the first month of the new decade it feels like the right time to reveal what the senior media and marketing figures…

From Beliebers to Swifties to Hinchers, armies of fandoms have popped up all over the music and social spheres. And as the world of social media…

As digital media consumption accelerates across Mexico, marketers have been quick to take advantage of a range of new and exciting technologies to…

It might have one of the highest digital penetration rates across the LatAm region but marketers in Argentina are turning to traditional media…

It’s certainly not surprising, but it still irks me that many people’s default button is to look for the negative. I was one of the tens of…

Nick Morley, EMEA managing director, Integral Ad Science looks at how today’s loss of trust in advertising will shape its future and how the…

This year marked my 10th trip to the Cannes Lions Advertising Festival, and although I wouldn’t class myself as a veteran, I would put myself in…

One of the hardest parts of my job is to take a moment and visualise a potential new leader who is about to join Dentsu Aegis Network six months…

Ahead of the ceremony we caught up with one of our judges for North America, Valérie Beauchesne, VP, Media Director at Havas, to find out how…

We caught up with Rob Walker, Global Director of Creative Solutions at Spotify to find out more about the potential for brands to use audio as an…

We caught up with one of the members of our advisory board for North America, Jane Goldman VP, Director of Content & Influencer Strategy…

We caught up with one of the members of our advisory board for North America, Stephen Hall the Chief Marketing Officer at Horizon Media to find…