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Budweiser has won the battle for pre-Super Bowl brand buzz, with its ‘Lost Dog’ ad.

Mondelez claims first programmatic Super Bowl TV ad with Oreo and Ritz spots



Save the date: M&M Global Awards 2015 to take place on 3 September


Opinion

Media industry: We are all Charlie too Media industry: We are all Charlie too 13 January 2015 - C Squared chairman and editor-in-chief Charlie Crowe considers how international advertisers are connected to the recent events in Paris, and the role the industry plays in the on-going battle to preserve freedom of speech across the world. Mobile makes everything digital in 2015 Mobile makes everything digital in 2015 06 January 2015 - Mobile has become our other half and every communication should enable a mobile response mechanism, even if it’s placed in analogue media. Millward Brown’s head of global brand management Sue Elms explains. The Exchange Lab CEO James Aitken: 'Heritage perceptions can hold back the entire industry' The Exchange Lab CEO James Aitken: 'Heritage perceptions can hold back the entire industry' 31 December 2014 - Where is programmatic headed in 2015? James Aitken, chief executive at The Exchange Lab, offers his predictions.
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Features

Unilever changes its tune with new global music marketing strategy Unilever changes its tune with new global music marketing strategy 30 January 2015 - Unilever’s VP global marketing services Jorgen Bartsch explains why the company has hired agency Big Sync as the single global supplier for its music services. How Apple chief executive Tim Cook proved the doubters wrong How Apple chief executive Tim Cook proved the doubters wrong 29 January 2015 - M&M Global takes a look at the major events which have defined Apple CEO Tim Cook's tenure and led to this week's record profits announcement. Initiative global CEO Jim Elms: 'We must do more than simply peddle media and work the margins' Initiative global CEO Jim Elms: 'We must do more than simply peddle media and work the margins' 28 January 2015 - Jim Elms, global chief executive at IPG Mediabrands agency Initiative, tells M&M Global why the media agency of the future might look very different indeed. SpotXchange APAC boss Matt Von der Muhll: TV industry faces 'steep learning curve' over programmatic SpotXchange APAC boss Matt Von der Muhll: TV industry faces 'steep learning curve' over programmatic 27 January 2015 - Matt Von der Muhll, managing director, SpotXchange APAC, talks to M&M Global about the prospects for programmatic TV, and why the APAC region can be divided into 'three tribes'.
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News RSS news feed

Mondelez claims first programmatic Super Bowl TV ad with Oreo and Ritz spots Budweiser leads the way for Super Bowl XLIX pre-game social buzz Dentsu Aegis Network appoints Robert Horler as new US CEO Rocket Fuel opens in Brazil to tap into LatAm programmatic growth MediaMath names dual presidents to lead next phase of growth
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