MoreM&M EZINE
July eZine
Click here to read the second edition of M&M's monthly eZine.
Includes: coverage of IMM 2010, the M&M Awards shortlist and an interview with EA's SVP of global media
M&M MEMBERSHIP
M&M AWARDS 2010
BOOK YOUR TABLE NOW
The winners of the M&M Awards 2010 will be announced at a Gala Dinner on 9 September 2010, at the Grosvenor House Hotel in London.
Shortlist Announced: To view the shortlisted entries click here
To book your table click here.
A remote controlled car boot is one of the features of the Skoda Superb Estate car, making it convenient for passengers to open up the trunk when they are carrying lots of heavy luggage items. These sorts of features are normally best demonstrated on the showroom floor, but Skoda wanted to find a way to allow people to experience the feature without leaving their sitting rooms. The solution was to screen two TV spots simultaneously on different channels, on featuring the Skoda Superb Estate with the boot door closed and one with the boot door open. By changing the channel, TV viewers could effectively open the boot door using their remote control.
NRMA Insurance taps Mediacom Australia
29 July 2010
NRMA Insurance has appointed Mediacom to its $40m media account.
(more)Women hooked on social networking
29 July 2010
Women spend significantly more time on social networking sites than their male counterparts, according to the latest research from Comscore.
(more)Fee–based compensation model still dominant
29 July 2010
Despite the increasing discussion around value-based compensation, nearly 80% of US advertising agencies are still using the fee-based compensation model, according to new research from the Association of National Advertisers.
(more)Aegis Media to buy Mitchell’s
29 July 2010
Aegis Media is set to purchase Australia’s largest media buying company Mitchell Communication Group in a deal believed to the worth $363m, according to published reports.
(more)Samsung launches PlanetFirst campaign
29 July 2010
Samsung is partnering with National Geographic in support of its 'PlanetFirst’ environmental initiative.
(more)Sharing the digital load
29 July 2010
Sharing the load: empowering your digital agency to deliver better campaigns faster and cheaper
(more)Tighter budgets spotlight ROI
29 July 2010
US companies have tightened up their measurement and accountability systems in the wake of economic constraints, according to a Forbes Insight report.
(more)
Main Office -115 Southwark Bridge Road, London, SE1 0AX, UK Registered Number: 4381130 VAT : GB 799 3995 30
© 2007 C Squared Communications Ltd | Terms & Conditions