Media and Marketing, for the inside track on international media and advertising

Do TV ad spots hold the same clout as they use to?

5.5%

The amount Group M predicts global ad spend to drop by in 2009.

Unilever reviews key markets

Unilever has put its media business up for review in key global markets.

NATION BRANDING

Book now for your region

Learn about nation branding in a series of one-day Masterclasses with expert Simon Anholt

* NEW* M&M AWARDS

Click here for information on the 2009 M&M Awards.

* Entry deadlines

* Information on how to book tables

* And much more ...

May/June

Delve deeper inside the latest issue of the magazine. This month, M&M looks at where traditional business models sit in the 'freeconomy'; explores the impact of digital in the out-of-home sector sector and highlights the key talking points from this year's Festival of Media in Valencia.

The two faces of domestic violence

Domestic violence often goes unnoticed or ignored by friends and neighbours, even when it is happening right under their noses. Victims and abusers have a tendency to present a united front in public, and Amnesty wanted to remind people to be more vigilant and aware of the issue.
Amnesty created an interactive billboard that tracked eye movement at a bus stop in Hamburg. The message of the ad read: "It happens when nobody is watching". An eye-tracking device detected when someone was looking at the billboard and delivered an image of a seemingly happy couple smiling at whoever was looking at it. When that person looked away, the image transformed into a scene of violence, with the man beating up the woman.

Russia shows social networking strength

(02 July 2009)

Russia has the world's most engaged social networking audience, according to the latest research from comScore.

(more)

IPC in YouTube ad deal

(02 July 2009)

IPC Media has partnered with YouTube to sell advertising across its video content.

(more)

Eurosport opens Geneva office

(02 July 2009)

Eurosport has opened a new sales operation in Geneva, Switzerland to strengthen its Key Accounts and Partnership team.

(more)

The Economist reaches out to new readers

(02 July 2009)

The Economist is hitting cinemas in the UK with a new brand campaign.

(more)

NBC Universal extends distribution in Poland

(01 July 2009)

NBC Universal (NBCU) has extended its reach in Poland with the launch of SCI FI on CYFRA+ one of the largest digital platforms in Poland.

(more)

Wonderbra launches new UK campaign

(01 July 2009)

Wonderbra is launching its Ultimate Strapless bra in the UK with the support of digital marketing agency Iris.

(more)

MTV unveils new movie show

(01 July 2009)

MTV is launching its first international movie magazine show, MTV at the Movies.

(more)

USERNAME
PASSWORD