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To celebrate PHD's 25th birthday M&M Global caught up with Mike Cooper to find out the secret behind the agency’s longevity and its plans for the future.

Chris Carmichael to become global head of media at HSBC



Dentsu Aegis Network launches Amplifi in China


Features

PHD worldwide CEO Mike Cooper – there is no room for complacency in media PHD worldwide CEO Mike Cooper – there is no room for complacency in media 04 March 2015 - PHD is celebrating 25 years in 2015, so M&M Global caught up with worldwide CEO Mike Cooper to find out the secret behind the agency’s longevity and its plans for the future. Client Matters: Allan Solomon, Carlsberg Client Matters: Allan Solomon, Carlsberg 03 March 2015 - Carlsberg’s global marketing director Allan Solomon discusses the Danish beer brand’s intentions behind bringing back one of its most iconic ad taglines of all time – 'If Carlsberg did…' – for its latest global campaign. From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US From Seoul to SoHo: how Korean sunglasses brand Gentle Monster is trying to crack the US 25 February 2015 - Korean technology brands are well established in Western markets, paving a route for other Asian newcomers to follow, but the path to US success for fashion brands is less clear. OMG's UK CMO Sam Phillips on diversity: 'Businesses that reflect society do better' OMG's UK CMO Sam Phillips on diversity: 'Businesses that reflect society do better' 25 February 2015 - Omnicom Media Group's Sam Phillips triumphed at this month's World Women Leadership Awards in Mumbai. M&M Global went to discover the reasons behind her passion for diversity.
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Opinion

Retail in China: changing consumer priorities open doors for brands Retail in China: changing consumer priorities open doors for brands 23 February 2015 - Strong domestic retailers are going to make life harder for Western brands eyeing growth in China, writes Doreen Wang, global head of BrandZ at Millward Brown. From social media to social vivarium: how the rules will change in the next five years From social media to social vivarium: how the rules will change in the next five years 04 February 2015 - Laurent Francois, founder and creative strategist at London-based global creative social marketing agency RE-UP, explores the future of social. Don’t throw good money after bad: why there’s no longer a good reason to launch untested ads Don’t throw good money after bad: why there’s no longer a good reason to launch untested ads 02 February 2015 - Brands can avoid ‘boiling the ocean’ but still ensure a creative idea is right before commiting to a media plan, writes Nigel Hollis, executive vice president and chief global analyst at Millward Brown.
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News RSS news feed

Instagram introduces new ‘carousel’ ads OMD International appoints Scott Kimberley as managing partner Chris Carmichael to become global head of media at HSBC Twitter and Power98FM team up with FOMA to launch young talent competition Xaxis appoints Karl Bunch to head up global product development
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