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Starcom MediaVest Group, Carat and BPN Mediabrands have shown the biggest global growth in the latest RECMA report.

News Rubicon Project appoints Mari Kim Novak as CMO



News CBS Outdoor acquires assets from Van Wagner Communications


Opinion

What live events mean for real time media planning What live events mean for real time media planning 16 July 2014 - Smart marketers will be looking at the behaviour of consumers during the World Cup to exploit new data opportunities for real-time marketing, according to Jon Hook, head of mobile for MediaCom Beyond Advertising International. Lord Coe on the World Cup shift from first to second screening Lord Coe on the World Cup shift from first to second screening 15 July 2014 - Former London 2012 chairman and executive chairman of CSM Sport & Entertainment Lord Sebastian Coe gives his views on how the Fifa World Cup has changed television viewing habits that are now dominated by ‘second screen’ activity. Winning gold with your video ad – it’s all in the delivery Winning gold with your video ad – it’s all in the delivery 10 July 2014 - Advertisers can develop and create inspiring video ads, but if the timing and delivery of a campaign comes second in the pecking order, they will find the impact of all this effort and creativity is completely lost when the ad goes to air, argues Sarah Lawson Johnston, MD at Mediaocean
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Features

Behind the scenes of Isle of MTV's sponsorship offering Behind the scenes of Isle of MTV's sponsorship offering 02 July 2014 - Russell Samuel from VIMN Advertising & Brand Solutions discusses how live events are now an essential element of global marketing strategies, particularly given the opportunities they can now provide for brands. My life in advertising: Alex Altman My life in advertising: Alex Altman 27 May 2014 - From a young graduate protecting his boss’s car from parking tickets, to becoming the Managing Director of Global Solutions at MEC, Alex Altman talks to Laura Bracher about his journey in the media and advertising industry over the past 20 years. FOMAP Speakers: Interview with MediaCom's Stephen Allan FOMAP Speakers: Interview with MediaCom's Stephen Allan 02 April 2014 - Speaking at this year’s Festival of Media Asia Pacific, MediaCom Global Chief Executive Stephen Allan talked growth in APAC and the company's evolution from a traditional media to a content and connections agency. FOMG Speakers: Q&A with Steve Hasker FOMG Speakers: Q&A with Steve Hasker 01 April 2014 - With the Festival of Media Global just around the corner, Nielsen President of Global Product Leadership, Steve Hasker speaks to M&M Global about some of the challenges the market research giant faces in the changing media landscape and touches on TV's share of the ad market.
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News RSS news feed

Starcom, Carat and BPN show biggest global growth Rubicon Project appoints Mari Kim Novak as CMO CBS Outdoor acquires $690m worth of assets from Van Wagner Communications Matt Teeman joins Bloomberg as commercial director for media in EMEA Publicis reports 16.9% drop in income
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