Saudis today are connected more than ever to their National Identity, anticipating the future while witnessing historic transformation of their nation. For over 60 years, Pepsi has been part of this evolution and therefore is deeply entrenched in Saudi culture.
As a result of this Pepsi is celebrating the next 12 months with the Saudi pride with ‘The Greatness is Within’ campaign.
It will be taking the FMCG brand’s heritage forward based on the insight that ‘Inside every Saudi citizen there’s something great that can achieve the impossible. What you have within makes you the real Saudi.’
The campaign created by OMD will feature seven brand ambassadors from the legendary singer Abadi Aljohar to Saudi’s UN Goodwill brand ambassador – Muna Abuslaiman, who have been part of the brand journey at heart of the campaign.
The kingdom, the brand and the celebrities’ evolution is woven together to bring to life ‘The Greatness is Within’ narrative.
Here is the video for the campaign created by King Tut’s Playground