Dentsu Aegis Network has launched dentsu X replacing Dentsu media in the APAC region with what it calls “a network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights”.
The new proposition will be tagged “Experience Beyond Exposure” and relays the brand’s strong belief in the power of experience over exposure, according to the company.
Takaki Hibino, global brand president of dentsu X will lead the venture.
He said: “For close to two decades, Dentsu media alongside its creative agency partners has expanded to offer much more to our clients than that original definition could describe.
“By integrating data, technology, creativity and distribution in the dentsu X offering, we can develop these experiences for clients that are truly focused on digital solutions.”
Nick Waters, chief executive of Dentsu Aegis Network Asia Pacific, said: “Dentsu media is unique as a scaled Asian agency network. Integrating within Dentsu Aegis Network portfolio of agencies it has propelled its growth so that it currently leads the Campaign new business tables.”
“This change of branding serves to better reflect the agency’s capabilities and further enhance its position as a global agency network,” Waters added.
Divya Karani, chief executive of dentsu X India, commented: “Dentsu media has always believed in reaching ahead, anticipating and embracing change. ‘Experience’ is the currency in the brave new world we live in. Dentsu X delivers to this.”
The rebrand of Dentsu media to dentsu X is effective starting today (8 June).