The people behind Cannes Lions have launched a brand new initiative at this year’s 58th International Festival of Creativity called CannesAlso, which comes in the shape of a big book.
The idea behind CannesAlso is to showcase the work of those people in the creative marketing industry who produce art in their spare time. The inaugural exhibition, which focuses on photography, has been displayed all week outside the Palais des Festivals.
Aptly named ‘The Big Book’, it’s pretty self-explanatory – it’s a giant book! But one that features 1,200 photographs inside.
Eleven images have been specially chosen by acclaimed photographer Rankin to be displayed prominently on the installation. The ‘top11’ photographs will also have a QR code, so delegates and visitors looking at the work can scan and download high-res versions of their favourite selections.
The winning photographers are:
Roberto Muñoz - Pindaro / Dominican Republic
Fouad Abdel Malak - Impact BBDO / UAE
Karl Gillebert - Karl Xéna / France
Nayef Zacca - Strategies / Egypt
Reginald Van de Velde - These Days / Belgium
Harald Benz - squarehead / Canada
Ewa Zakrzewska - Starcom MediaVest Group / Poland
Keith Melder - The Campaign Palace / Australia
Ana Oliveira Rovati - Ana Oliveira Rovati / Brazil
Jerald Packiasamy - Still Waters Films Private Limited / India
Benjamin Kaufman - 7Films / South Africa
The installation was designed and created by The Brand Union and Lambi Nairn and is supported by Clear Channel and Getty Images.
You can check out a special making of ‘The Big Book’ video below...