SoPost combines the power of product sampling with personal recommendations to help brands run product sampling activities online.
Business name: SoPost
URL: sopost.com
Twitter: @sopost
Sector: Technology/FMCG/CPG
Based in: London, UK
Regions covered: UK, USA, expanding into Europe
Founders: Jonathan Grubin https://uk.linkedin.com/in/jgrubin
What do each of you do?
Company founder, predominantly focused on product and business development.
Who are your major backers?
n/a
What’s the track record?
Almost 3 years of traction with some of the world’s biggest brands, helping them run more effective product sampling activities online.
What’s the elevator pitch?
SoPost combines the power of product sampling with personal recommendations to help brands run product sampling activities online.
What makes your company different from its competitors?
Our approach is focused on helping brands run more effective sampling activities, when it comes to targeting, data, scalability, analytics and control. Additionally, we power the entire experience, including technology, physical distribution and follow-ups.
Who are your clients?
We’re not telling!
How will your company change the world?
We help individuals discover brands and products they love, putting smiles on faces all over the world.
Who do you compete with?
We compete with other sampling channels, such as in-store, with magazines, and subscription boxes.
Who should be worried?
The incumbents in our space, who have failed to innovate in the era of data and social media.
If you could choose any investor globally who would it be?
Ourselves: there’s nothing better than a profitable business investing in its own growth.