Last night the M&M Global Awards were held at the Troxy in East London with a Peaky Blinders inspired event.
Flatcaps, suits and hair feathers were in abundance as the international media hub came together to celebrate the best global media and marketing campaigns of the last 12 months.
Guests enjoyed a new awards format whereby starters – street food provided by Kerb – and drinks were served throughout the 90 minute reception to encourage meaningful conversations. After this guests were seated to enjoy a main course and the awards ceremony before enjoying dessert.
Showcasing its global reach campaigns from New Zealand and China to Israel and South Africa picked up trophies on the night, while MediaCom took home the coveted Media Agency Network of the Year Grand Prix, while MediaCom Israel took home Campaign of the Year. Advertiser of the year was awarded to P&G and Creative Agency Network of the Year was taken home by JWT.
There were also multiple category wins for PHD New Zealand, UM NY and MediaCom’s India and Israel offices.
Automotive
Highly Commended: Fill Up with Britain’s No.1 Performance Fuel – MediaCom UK
Winner: Rammed with Confidence – PHD
Fashion, Beauty & Retail
Highly Commended: Euphoria Marketing – Touché! Canada
Winner: Smart Search – MediaCom India
Financial & Utility Services
Highly Commended: The Chronicles of Oufa – Initiative MENA
Winner: The AV – BOB Poetry Project – BRAND et al South Africa
FMCG
Highly Commended: Beautiful Lengths – MediaCom Israel
Winner: I Don’t Roll On Shabbos – MediaCom Israel
Food and Beverages
Highly Commended: The App that Made Milk Cartons Sing! – Touché! Canada
Winner: DB Export Beer Bottle Sand- PHD Media New Zealand
Media, Entertainment & Sports
Highly Commended: The Prison Rat That Stole No. 1 – Mindshare Australia
Winner: The beIN BED CAMPAIGN – beIN SPORTS US
Technology & Telecommunications
Highly Commended: Bank of America: Friends Again – GroupeConnect US
Winner: Santaline: One Phone Call, Two Magical Christmases – PHD Media New Zealand
Tourism, Travel & Leisure
Highly Commended: Car vs Data – Touché! Canada
Winner: Dundee: The Son of a Legend Returns Home- UM Worldwide US
Best International Campaign
Highly commended: Gravity Light – MediaCom UK
Winner: 2018 Goals: Spotify Global Holiday Campaign – UM NY
Best Campaign led by Ambient / Traditional Media
Highly commended: Cottonelle Strokeable Billboards – Mindshare Canada
Winner: I Don’t Roll On Shabbos – MediaCom Israel
Best Campaign led by Data
Winner: Car vs Data – Touché! Canada
Best Local Execution of a Global Brand
Highly commended: I Don’t Roll On Shabbos – MediaCom Israel
Winner: Lifebuoy 24 hour doctor- PHD Media China
Best Integrated Campaign
Highly commended: Lo Chingón Está Aquí – MediaCom Beyond Advertising Mexico
Winner: I Don’t Roll On Shabbos – MediaCom Israel
Best Campaign led by Technology
Winner: The Prison Rat That Stole No. 1 – Mindshare Australia
Best Campaign led by Media
Highly commended: DB Export Beer Bottle Sand – PHD Media New Zealand
Winner: Lo Chingón Está Aquí – MediaCom Beyond Advertising Mexico
Best Campaign led by Digital
Highly commended: Anonymous – MediaCom Beyond Advertising Mexico
Winner: Turkey Dash – Havas Media UK
Best Campaign led by Content
Highly commended: The beIN BED CAMPAIGN – beIN SPORTS United States of America
Winner: Introducing the absolutely amazing PreWash 2000! – MediaCom Israel
Best Campaign led by Events, Experiential or Sponsorship Activation
Highly commended: Deforested Bones – Havas Media Colombia
Highly commended: Shoepon: Do sports. Get sports. – MEDIAPLUS Germany
Winner: Gillette Bachelors of Shaving – MediaCom India
Best Campaign led by PR
Highly commended: DB Export Beer Bottle Sand – PHD Media New Zealand
Best Campaign led by Mobile
Highly commended: Safety On The Road – MediaCom Malaysia
Winner: The Prison Rat That Stole No. 1 – Mindshare Australia
Best Campaign led by the Creative Idea
Highly commended: Beautiful Lengths – MediaCom Israel
Winner: Dundee: The Son of a Legend Returns Home- UM Worldwide US
Best Communication Strategy
Highly commended: 2018 Goals: Spotify Global Holiday Campaign – UM NY
Winner: Whisper#WingsToFly – MediaCom India
Best Partnership Award
Highly commended: Whisper#WingsToFly – MediaCom India
Winner: The App that Made Milk Cartons Sing! – Touché! Canada
The Effectiveness Award
Highly commended: Anmum YOU&B – MediaCom Hong Kong
Winner: Turning KFC into Gamers Playground – Mindshare China
Special Award – Content Creator of the Year
Highly commended: NowThis – Group Nine Media
Highly commended: LADbible Group
Winner: T Brand Studio – The New York Times
Special Award – Millennial of the Year
Winner: Dannielle Beechey –MediaCom UK
Campaign of the Year
Winner: I Don’t Roll On Shabbos – MediaCom Israel – Play Film
Advertiser of the year
Winner: Procter & Gamble
PR Agency Network of the Year
Winner: Spark PR & Activate
Creative Agency Network of the Year
Winner: J. Walter Thompson
Media Agency Network of the Year
Winner: MediaCom