Location intelligence platform AdNear is expanding into Europe with the appointment of Ken Parnham as general manager for the region.

Parnham, formerly managing director of data privacy management company TrustE, will be based in the company’s new London office.

Parnham has over 20 years of digital experience and has advised a variety of brands on data and privacy issues. Prior to his role at TrustE he held leadership roles at OpenX, where he oversaw the launch of the company’s real-time bidding market place in EMEA, Wanadoo and 24/7 Media.

AdNear’s platform combines historical location and contextual mobile user data with proprietary technology to provide advertisers with a wide scale of consumer insight.

The two-year-old company, headquartered in Singapore, has expanded into Australia, South East Asia and Japan. Its clients include Procter & Gamble, Audi, Unilever, BMW, Adidas, Ford, Samsung and Ikea.

Shobhit Shukla, chief revenue office at AdNear, said: “By combining mobile user data with our proprietary technology, AdNear provides marketers with the opportunity to connect the digital user to the real world.

“Having established our proposition in APAC, expansion into Europe is a logical next step in our strategy, which is being driven directly by advertiser demand in the region.”

Parnham said: “I’m delighted to be charged with bringing AdNears’s unique offering to European advertisers. AdNear empowers advertisers to take control of how they define their custom audiences, and leverages the scale of mobile to uncover real-time consumer insights and then apply them to offline attribution.”

Parnham’s appointment is the latest in a series of recent additions to AdNear’s leadership team, with Cameron Curtis joining as general manager for Australia and New Zealand, and Nandita Pal as general manager for South East Asia and Hong Kong.