We all know the world is changing. Marketing is changing: the traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want and you are expected to reach out to them on their terms.

And it is more than just blasting them with messages through every channel you can find. Your customers expect you to be there when they want you, and to back off when they don’t. They expect you to remember what they told you at one point, and to anticipate their needs at another.

You need a way to succeed in this evolving marketplace, to give your customers the experience they deserve. You need cross channel marketing.

Listen to the full Adobe Marketing Podcast paper below.