Anomaly wins Johnnie Walker global creative account | M&M Global

Anomaly wins Johnnie Walker global creative account

Diageo has awarded the global creative account of its Scotch whisky brand Johnnie Walker to Anomaly following a pitch.

Johnnie Walker

BBH, which has held the account for 15 years, was invited to participate in the review alongside BBDO, Ogilvy & Mather and Wieden + Kennedy.

Guy Escolme, Johnnie Walker’s global brand director, said in a statement: “We were hugely impressed by the far-reaching creative vision which Anomaly proposed for our brand and with the strategic thinking that lies behind its development.”

The brand spent $40m in measured media in 2013.

Johnnie Walker has worked with Anomaly New York in the past, which created its ‘Gentleman’s Wager’ video featuring English actor Jude Law.

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