Personal care products company Combe has appointed MEC as its media agency for the MENA region.

Combe Asia-Pacific is a subsidiary of Combe International, which owns global brands including Just for Men and Vagisil.

As the company already works with MEC in several markets in Europe and Australia, the move highlights Combe’s aim to consolidate its global media account.

Yves-Michel Gabay, regional general manager of MEC in the MENA region, said: “We presented Combe with a holistic solution including activation ideas and were able to demonstrate our state of the art digital and data offering. We are thrilled to have won the pitch, and I am very much looking forward to work with Combe and to help them grow their business in the Middle East.”

Trevor Norman, general manager of Combe Asia-Pacific, added: “We were really impressed with MEC’s understanding of the markets, their insights and the fully integrated solution they presented. We look forward to a long and mutually beneficial relationship with MEC and they will be a valuable partner for Combe as we look to grow our Middle Eastern business.”

Back in January 2011, Combe sold its cough remedy and skin care business to Reckitt Benckiser, and its foot care business – including Odor-Eaters – to Blistex.

The win follows MEC being joint-awarded global asset management company Blackrock’s global media account alongside Mindshare earlier this month.