Programmatic TV and the automation of broadcast advertising is sure to be one of the hottest industry topics in 2016.

To help guide UK advertisers and broadcasters through this new landscape, TubeMogul has designed a ‘programmatic TV landscape’, showing how the process might work. Take a look below.

“Like all things labelled ‘programmatic’, programmatic TV is perceived as complicated to introduce to the UK market. The reality is that buying TV advertising through the use of software further simplifies the path to purchase and refines targetin,” said Mauricio Leon, UK commercial director at TubeMogul.

“There are some hurdles to overcome, but TubeMogul worked with industry leaders to create this TV landscape in order to demonstrate how straightforward programmatic television can actually be.”