Dentsu Aegis Network has announced an internal management restructure in Singapore to “further enhance the network’s capabilities”.

Rosalynn Tay, chief executive of Dentsu Singapore, will take on the newly-created position of chief executive for Dentsu Aegis Network Singapore, working across eight of its network brands.

Tay will continue to lead the operations for Dentsu Singapore. She joined the agency in 2013 and has overseen wins including The Singapore Navy and Land Transport Authority.

Audrey Kuah, previously chief executive for Aegis Media Singapore, will move into an expanded role as chief client officer for Detsu Aegis Network Southeast Asia focusing on client development for non-Japanese clients.

Kuah joined Aegis Media Singapore as chief executive in October 2011. As well as focusing on international client development for non-Japanese clients, Kuah will take control of the network’s marketing efforts in Southeast Asia and will be involved with identifying and developing new business opportunities – working closely with Dick van Motman, chairman and chief executive of Dentsu Aegis Network Southeast Asia.

Both Kuah and Tay will report into van Motman.

On top of this, James Hawkins will add to his responsibilities at Dentsu Möbius by taking on the role of president of Dentsu’s digital capabilities in South- and Southeast Asia.

Hawkins, who founded Dentsu Möbius a little over two years ago, will be responsible for strengthening and growing Dentsu’s digital capabilities in both of these sub regions.

Commenting on the new appointments, van Motman said: “Audrey Kuah has been instrumental in growing the Aegis Media business over the last years. To be able to appoint a CCO like this and use her expertise to develop new business opportunities in order to innovate the way brands are built in Southeast Asia is an absolute privilege.”

“Over the last 18 months, Rosalynn Tay has aggressively driven her business to be one of the most highly contested agencies in Singapore. Her management capabilities to transform a business have earned her trust and recognition in the industry, and I am confident that she will excel in her new role.”

“The same goes for James Hawkins who has been over delivering with Mobius for the past two years. I’m looking forward to seeing him take his collaborative and pioneering attitude regional in order to ensure that Dentsu’s digital capabilities will continue to be leading. We are blessed with a strong team and I’m eyeing the future with great confidence.”