Dentsu Aegis Network-owned Vizeum has promoted Duncan Pointer to the position of managing director for Asia Pacific.

Pointer, currently integrated business director at the agency, will take on an expanded role, reporting to Vizeum Asia Pacific chief executive Kristian Barnes.

As well as continuing to oversee Vizeum’s global relationship with cosmetics brand Shiseido, Pointer will be tasked with developing “deeper relationships” with existing clients such as Marina Bay Sands.

Prior to joining Vizeum APAC 18 months ago, Pointer spent two years as managing partner at fellow Dentsu Aegis Network agency Carat in London. He has also held roles at OMD, Mindshare, Universal McCann and Starcom MediaVest Group.

“[Pointer] has been driving our regional and local clients’ businesses and winning major new accounts since he started at Vizeum in 2013,” said Barnes.

“He recognises the importance of understanding consumers as people and how to applying technology led solutions that drive business value for our clients. With this new role and the added responsibility he will be able to better grow our clients’ businesses, as we grow our own.”

In November, Vizeum appointed Ben Cunnington to lead its strategic offering across Asia Pacific.