ESPN has promoted Seth Ader to vice president of marketing, where he will lead the promotion of its top-tier sports coverage.

Ader, who has been at the company for 13 years, will oversee the marketing for all major sports properties on ESPN including the NFL, NBA, The Masters, the US Open, the TCS New York City Marathon and Little League World Series.

Aaron Taylor, senior vice president of marketing at ESPN said: “Seth is a mature and thoughtful executive with keen marketing and creative skills. He is a strong manager who inspires creativity in his team and is a champion of good ideas.”

Ader previously served as senior director at the company, leading the marketing efforts for the NFL, Fantasy Football, NBA, MLB, English Premier League and the 2006, 2010 and 2014 FIFA World Cups.

Before ESPN, Ader’s previous roles included vice president of marketing of Book4Golf.com, director of marketing and public relations for Tear Drop/Tommy Armour Golf Co, and sales manager for Conde Nast Publications.