Google to provide web, image search services and search ads to Yahoo | M&M Global

Google to provide web, image search services and search ads to Yahoo

Yahoo has agreed a deal to take web and image search services from Google, as it looks to boost revenues.


The three-year agreement covers search ads from its AdSense for Search (AFS) platform, on PCs and mobile devices in the US, Canada and various Asian, African and Latin American markets.

The deal will last through 2018, with Yahoo and Google delaying US implementation to give the department of justice time to review. Yahoo has been testing Google-powered results.

Yahoo will be paid a fraction of the gross revenues from AFS ads shown on Yahoo Properties or Affiliate Sites, set by geography and platform, while Yahoo will pay fees to Google for Web and image search results, whilst maintaining discretion on which and how many search queries to send to Google.

The deal comes following Yahoo’s search pact restructuring with Microsoft/Bing in April, which made the alliance non-exclusive on PCs and mobile and required 51% of Yahoo’s PC search traffic to convey Bing results and ads.

Google’s search share is estimated at 63.8% in US with mobile/tablet at 88.4%, compared to Yahoo at 12.7% and mobile/tablet search share at 6.8%.

Yahoo disappointed investors with news that its third quarterly earnings are announced to fall short of expectations, despite a reported 6.4% revenue increase.

Anna Dobbie


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