Grey Brazil has appointed Rodrigo Jatene as its new chief creative officer.

Jatene will take up his role heading up Grey Brazil’s creative department in January.

Tor Myhren, worldwide chief creative officer at Grey said: “Jatene is a great choice. I believe he will make an incredible impact on Grey Brazil’s creative product.”

Jatene will be responsible for achieving the agency’s goal of being among the top 10 of the biggest and most creative agencies in the country over the next five years.

Sylvia Panico, chief operating officer at Grey Brazil said: “Jatene is a post-digital professional, with a portfolio and history that perfectly match the profile adopted by the agency. We are very optimistic that, with his arrival, we will form the ideal team of talents to reach our objectives.”

Jatene was previously creative director at Leo Burnett Tailor Made. He has over 15 years’ experience in the industry and has worked with agencies such as DM9 DDB, AgenciaClick, EURO RSCG, McCann Erickson Madrid and Wunderman Brazil.

Jatene said: “Grey Brazil’s project is fully in line with everything I believe. A renewed and inspiring agency that knows that people don’t see the division between on and offline, and therefore, they think about brand communication in a much broader sense. More than quality advertising, we can transform the clients’ businesses with good ideas.”