Johnnie Walker reviews global creative business | M&M Global

Johnnie Walker reviews global creative business

Diageo-owned Scotch whisky brand Johnnie Walker is reviewing its global creative business.

Johnnie Walker

The drinks company confirmed that it would handle the process itself with a closed shortlist of agencies.

BBH, which has held the account for 15 years, has been invited to participate in the review.

Guy Escolme, global brand director of Johnnie Walker said: “The brand’s relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity.

“As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future.”

Johnnie Walker works with other agencies on its global roster, including Anomaly New York, which created its ‘Gentleman’s Wager’ video featuring English actor Jude Law.

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