McDonald’s has appointed Steve Easterbrook as its first-ever non-US chief executive.

UK-born Easterbrook replaces Don Thompson, who is stepping down as president and chief executive of the fast-food chain after nearly three years in the top job, and 25 years of service with the brand.

Thompson will retire with effect from 1 March. Easterbrook will also replace him on the company’s board.

Andrew McKenna, non-executive chairman of the board of directors said: “Steve is a strong and experienced executive who successfully led our UK and European business units and the board is confident that he can effectively lead the company to improved financial and operational performance.”

In announcing his retirement, Thompson said: “It’s tough to say goodbye to the McFamily, but there is a time and season for everything. I am truly confident as I pass the reins over to Steve, that he will continue to move our business and brand forward.”

Easterbook currently serves as the company’s chief brand officer and is the former boss of McDonald’s in the UK and northern Europe.

“I am grateful to have had the opportunity to work with Don and congratulate him on his remarkable career at McDonald’s,” said Easterbrook. “I am honoured to lead this great brand, and am committed to working with our franchisees, suppliers and employees to drive forward our strategic business priorities to better serve our customers.”

In addition to the announcement, Pete Bensen, senior executive vice president and chief financial officer, has been promoted to the newly-created role of chief administrative officer. He will be responsible for supporting the company’s operations and will report to Easterbook.

Kevin Ozan, who currently serves as senior vice president and corporate controller, will succeed Bensen and is promoted to executive vice president and chief financial officer.

Easterbrook was crowned International Marketer of the Year at last year’s M&M Global Awards.