MEC has appointed Doris Kuok as managing director of its Hong Kong office, with immediate effect.

Kuok takes over from Matt Semple, who has returned to Europe after a seven year stint in the APAC region. Kuok will be responsible for developing the group’s brand manifesto.

Before MEC, Kuok was a global managing partner for McCann Worldgroup, leading the Cathay Pacific media account. Prior to that, she was general manager and regional director at Starcom MediaVest Group.

This role marks a return for Kuok to GroupM as she worked for Mindshare for six years, most recently as a partner in client leadership.

Stephen Li, MEC Asia-Pacific chief executive, said: “Being committed to investing in top talent, we are delighted to have Doris join us. She brings with her excellent leadership skills and strong communication strategy expertise – particularly in the digital arena, which is one of our core areas of focus.”