Mindshare is launching a new office in New Zealand, with Samantha Osborne as its managing director.

In a company statement Mindshare said that its New Zealand office would open “with a suite of tools and products” to help it quickly establish itself in the market.

Katie Rigg-Smith, chief executive of Mindshare Australasia said that the Mindshare products and approach to media thinking are proven globally and she’s thrilled to be launching the brand in New Zealand alongside Samantha Osborne.

“Samantha’s excellent reputation has preceded her and I look forward to seeing our product and offering come to life in New Zealand under her leadership,” she said.

Osborne said: “In order to deliver the most innovative and effective solutions to its clients, it is critical to be in touch with changes in technology and their impact on consumer behaviour.”

“The way in which audiences experience and engage with brands has fundamentally changed. Our tools and technologies and most importantly our people enable us to be at the forefront of this ongoing evolution,” she added.

Mindshare is leading the shortlist for this year’s Festival of Media Asia Awards 2015 with 20 shortlisted pieces of work.