Etihad Airways has chosen Hollywood actress Nicole Kidman as the face of its new global campaign.

The campaign, titled ‘Flying Reimagined’, features the Australian actress in a new TV ad that will be aired globally and on social media with still versions in print, digital and on outdoor channels.

The ad features Kidman on-board Etihad Aiways’ new flagship Airbus A380 and in locations around the world including various landmarks in Abu Dhabi (where the airline is based) and a digitally created scene showing Kidman in the interior of the soon to be opened Louvre Abu Dhabi.

Peter Baumgartner, Etihad Airways chief commercial officer said: “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests. We are rewriting the rule book and reimagining flying by breaking away from convention and leading the way in innovation, design, style and hospitality.

“Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand,” he added.

The concept for the new campaign was created by M&C Saatchi Australia, part of Etihad Airways’ global creative agency, M&C Saatchi.

Tom McFarlane, founding creative director at M&C Saatchi Australia, said: “On the completion of a campaign I’m often asked what inspired me. The answers are many and varied, but in this case the inspiration came directly from the product itself. Who could not be inspired by the sheer elegance, style, and dare I say it, reimagining of this remarkable aircraft? Hopefully, all of which we have captured perfectly in this campaign.”