Nike Golf releases new ad spot featuring Tiger Woods and Rory McIlroy | M&M Global

Nike Golf releases new ad spot featuring Tiger Woods and Rory McIlroy

Nike Golf has created a new film that captures the “powerful influence” of golf legend Tiger Woods on a young Rory McIlroy.

Nike Golf

Titled ‘Ripple’, the film revolves around the idea that the best athletes serve as idols to the next generation, and focuses on how Woods idolised Jack Nicklaus, McIlroy looked up to Woods, and now Woods and McIlroy compete side by side as they “fuel the dreams of sport’s future greats” in a “ripple effect”.

Created in partnership with Wieden + Kennedy, the film follows McIlroy growing up, captivated by Woods’s performances and dreaming of one day competing against him.

“As a kid, I looked up to Tiger,” said McIlroy.

“When I first saw him on TV, I remember being completely enamoured by the energy he brought to the sport. His will to win. His determination. His fight,” he added.

“I’ve been in that same situation,” said Woods. “Growing up, Jack was my idol. My first recollection of The Masters was 1986, when Jack won. I remember him making a putt at 17 and lifting that putter up. Fourteen years later at the 2000 PGA Championship, I got to play with and against him – someone I looked up to.”

The film finishes with the two professionals competing against each other.

“It’s been an incredible journey for me, going from massive fan to competitor,” continued McIlroy. “To think that not too long ago I was that little boy watching him on TV to where I am now. It’s been a cool journey and I’m very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He’s the best player I’ve ever seen.”

“It’s neat because I’ve been able to be a part of different generations of competitors. Now I’m competing against the younger ones. It helps me train a little harder, because these guys are athletic,” said Woods.

The film has two versions – a one-and two-minute spot airing on ESPN and The Golf Channel.

 

 

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