Predictive behavioural targeting solutions company nugg.ad has appointed Martin Hubert as its new chief executive.

Hubert will be responsible for the expansion of sales, especially internationally, and will continue to develop the company’s product portfolio in terms of data management.

Former CEOs Karim Attia and Stephan Noller will remain as advisers for the company.

Prior to this role – which he took up on 1 May this year – Hubert was managing director at Ströer Digital Group.

Hubert also worked for the BBDO-subsidiary Interone Worldwide, and as chief executive at performance-marketing-agency eprofessional, before moving to Ströer Digital Group. There, he was responsibile for the development of premium business with publishers to market leadership, marketing of advertising space on mobile devices as well as technology development.

Hubert said: “nugg.ad has enormous expertise in target group marketing and their flexible and neutral platform has been successfully established in several markets.

“I look forward to working with such a strong and well-tuned team. Together we will offer intelligent product solutions to our clients, with particular focus on premium programmatic and data management.”

Nugg.ad supervisory board chairman Detlev Ruland added: “We are convinced that [Hubert] will further promote nugg.ad’s course for growth.

“He contributes, unlike hardly any other, a profound and wide knowledge as well as valuable, comprehensive experience gained through his previous work in this field.”