P&G’s #LikeAGirl leads the way for Super Bowl social buzz | M&M Global

P&G’s #LikeAGirl leads the way for Super Bowl social buzz

The 2015 Super Bowl is over for another year, and New England Patriots fans can celebrate their triumph, but the competition for the best ad remains in full swing – with Proctor & Gamble’s “#LikeAGirl” ad leading the way for social buzz.


Using its Marketing Cloud solution, Adobe has analysed over four million social media mentions on Facebook, Instagram, Twitter, Google+, YouTube, Tumblr, Flickr, Reddit, Foursquare, WordPress, Disqus, VK, Dailymotion, Metacafe, alongside other blogs, in order to find the ads that created the most social buzz.

P&G’s ‘#LikeAGirl’ ad currently holds the top spot for the highest number of mentions, with 400,000. The FMCG firm also drove the highest positive sentiment across social media mentions, with 84% focused on feelings to do with admiration and joy, according to Tech Crunch.

The ad itself promotes feminine care brand Always and focuses on female empowerment. It highlights the importance of changing the overall meaning of the phrase ‘Like A Girl’ from being perceived as an insult to a compliment.

Adobe also found that car brand Nissan’s ad achieved the largest international reach out of the top 10 ads, with over 55% of its buzz coming from outside of the US.

It was also noted that this year that three of the top 10 commercials told a story involving fathers.

Check out the top 10:

1. #LikeAGirl
2. Avocados from Mexico
3. Dove Men Care
4. eSurance
5. Clash of Clans
6. Squarespace
7. Nissan
8. Toyota
9. Loctite
10. Anheuser Busch (Budweiser and Budlight)

A separate study by video ad tech firm Unruly revealed that Budweiser’s ‘Lost Dog’ ad, a sequel to last year’s ‘Puppy Love’, was the most talked-about Super Bowl ad. According to Unruly, the spot attracted over 2.1 million shares across Facebook, Twitter and blogs.

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