Publicis Groupe is to integrate its recently acquired global design and technology consultancy Nurun into two separate parts of the company – Razorfish Global and Publicis Worldwide.

The French advertising giant acquired Nurun from Quebecor Media in September for $125m.

Nurun’s offices in Montreal, San Francisco, Spain and China will be aligned within the Publicis Worldwide network as part of the company’s broader strategic plan, under the leadership of chief executive Arthur Sadoun. They will remain as independent entities under the original Nurun brand.

The Nurun agencies in Quebec, including Nurun IT Consulting Services, Toronto, France, Italy and Atlanta will be fully integrated into the newly formed Razorfish Global network under the direction of chief executive Tom Adamski.

The news comes shortly after Publicis announced its $3.7bn acquisition of US-based Sapient.