Saatchi & Saatchi Malaysia has promoted Adrian Sng to managing director.

In his new role, Sng will focus on the future growth and sustainable expansion of the agency and will continue to work with executive creative director Sathi Anand.

Shannon Cullum, chief executive of Saatchi & Saatchi Malaysia, said: “Adrian has done a fantastic job reinventing our agency in Malaysia, and his new role will enable him to actively build on this momentum.

“Adrian is a great cultivator of culture, and a passionate supporter of great work. He’s built a young, talented and inspired team that’s poised for bigger and better things,” she added.

Sng said: “To succeed as an agency, we need to create work that is relevant to the increasingly fragmented media landscape, as well as be in tune with the rapid speed of consumer culture.

“Gone are the days where advertising agencies can sit back when it comes to sales. We are here to solve business challenges in creative ways. Being relevant is about being accountable and taking that extra step to go beyond just communications. I look forward to ensuring that Saatchi & Saatchi will be that agency for our current and future clients.”

Sng takes up his new role immediately.