Maxus Hong Kong has promoted its general manager Stanley Ngai to managing director of the agency.

Ngai will replace Caroline Chan, who is moving internally to join GroupM Sports and Entertainment.

Ngai joined Maxus in 2010 as general manager. Before that, he was the business director of MediaCom.

In his new role, Ngai will be responsible for building relationships with clients and managing the growth of the Maxus Hong Kong business. He will report to Melanie Lo, GroupM chief executive Hong Kong and Ajit Varghese, chief executive, Maxus Asia Pacific.

Varghese said of Ngai: “Stanley has been a key ‘go to’ person for Caroline over the last four to five years and we all felt confident that the time had come for Stanley to take the reins and help Maxus continue to grow. He has been on the business leading Maxus clients for some time, so we know our clients are in safe hands”.

Chan will now report to Josh Black, head of GroupM Content across Asia Pacific, and her responsibilities will be to grow the GroupM Sports and Entertainment business in North Asia through rights, partnerships, strategic alliances and work with key players in the market to create new streams of revenue growth.

Ajit Varghese, chief executive, Maxus Asia Pacific, said: “Caroline has been a wonderful leader for Maxus and has led from the front in growing Maxus to a sizeable organisation in Hong Kong. We wish Caroline the best as she decide to grow further within the GroupM family and hope she continues to keep one eye on Maxus’ growth”.

Melanie Lo, chief executive, GroupM Hong Kong, added: “The Hong Kong media market has changed a lot in recent years, and is now ready for meaningful content opportunities which Caroline will be focused on developing. With Caroline’s deep understanding of the market, she will be able to open up new opportunities for our clients leveraging GMSE’s cross market experiences.”