The Exchange Lab has announced a partnership with multi-screen tech company Adbrain in a move that will help strengthen its mobile offering.

The Exchange Lab’s recently launched automated trading platform, Proteus will be integrated with Adbrain’s multi-screen demand-side platform (DSP) – Synapse.

According to a statement from the companies, the partnership will enable “improved targeting of customers across IOS, Android, and Windows platforms with brand message.”

Chris Dobson, executive chairman of The Exchange Lab said: “With programmatic advertising predicted to reach $53bn by 2018 – and mobile alone representing as much as 55% of total global RTB spend by 2019 – a major part of our partnership strategy is to add specialist mobile DSPs to complement our existing portfolio.”

François Deschênes, head of product at Adbrain, said: “Through our partnership with The Exchange Lab, customers can take full advantage of the Adbrain platform and its ability to reach audiences across multiple devices, specifically mobile, in a market that is growing exponentially every year.”

M&M Global teamed up with The Exchange Lab earlier this year at Cannes Lions for a session on programmatic: