Posted on : 4th July 2016
Posted by : Anna Dobbie
Deutsche Telekom’s chief brand officer Hans-Christian Schwingen describes how a video game called Sea Hero Quest is helping scientists to fight dementia, as well as boost the brand. M&M Global also spoke to the agencies behind the campaign, including Clare Shaw at Saatchi & Saatchi London and Kari Jackson-Kloenther at MediaCom International.
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