ZenithOptimedia Asia Pacific has recruited Felix Cartoux to the role of corporate development director, to explore potential geographical and product expansion in the region.

Cartoux joins the agency from a four-year stint at Publicis Groupe in Paris, where he operated as associate director at the company’s mergers and acquisitions department. He worked on a number of deals, including ZenithOptimedia’s acquisition and integration of Enguage, Brand Connection and Zenith Romania.

Prior to joining Publicis, Cartoux worked at Rothschild and Ernst & Young, before becoming senior VP at Centuria Capital in a role advising Middle Eastern investors.

ZenithOptimedia Asia Pacific chairman Gerry Boyle said: “[Cartoux] brings with him a wealth of knowledge and experience.

“It is brilliant to have someone of his calibre as part of the team, and we look forward to working with and learning from him as we work together, to develop and grow the ZenithOptimedia business across the region.”

Cartoux added: “I am absolutely delighted to be taking up this new role in Asia Pacific. ZenithOptimedia Asia Pacific has a great team and excellent leaders in the region, and I am really looking forward to working with all of them to drive our growth.”